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Our Planet & Social Responsibilities

Corporate Social Responsibilities

Splash About is committed to decreasing its impact on the environment, by reducing its carbon footprint through ensuring sustainable materials are used in production where ever possible and packaging is minimised throughout our range. Our goal is to ship all direct to consumer products “naked” with no packaging, or simple recycled packaging by the beginning of 2024.

We are committed to extending our social responsibilities to our supply chain colleagues, worldwide family of employees, partners and customers. We value and invest in all members of the Splash About team and work hard to ensure our colleagues are treated with fairness and respect at all times.

Ditch the Disposable!

As well as developing and designing some of the most innovative swimming products across the world, Splash About is committed to taking paper disposable swim nappies out of the water and making pools cleaner and safer for all swimmers. Disposable nappies contribute to over 500 billion tons of landfill waste every single year and can take up to 500 years to breakdown. These nappies contribute to the vast amounts of microplastics that can poison our soils, our waterways and our food chain.

There should be no justification for using a single use disposable swim nappy, they are not even the most effective form of stopping solid leaks into pools. Our robust and reusable Happy Nappy™ can be worn over and over again. It is proven to be best in class at leak protection and massively reduces single use waste.

A Greener Future

Our technology and innovation teams are tasked with replacement initiatives, which focuses on emerging, less environmentally damaging materials and manufacturing processes. We are determined to ensure where we replace an existing material, the replacement is less harmful to the environment. Products with ‘green’ credentials, but which are as damaging in the manufacturing process as the original material they are replacing, are discounted. 

This is a long term and ongoing aspiration, but one we are dedicated to achieving.

All our offices and warehouse facilities are encouraged to recycle and conserve energy. We recycle all card that comes into our UK warehouse, all paper in our offices and conserve energy through energy efficient lighting and heating.  Our suppliers are also regularly monitored on their environmental policies to ensure they are in line with our values. They work hard with us to constantly review where waste can be cut and power usage managed, to lower our overall carbon consumption.

Our packaging promises

All our packaging uses as much recycled materials as possible and we encourage customers to dispose of any packaging carefully. Where we do have to use packaging, we are working towards a 100% recycled packaging promise by the end of 2022.

Currently 60% of all products have recycled and minimal packaging. We are also working with customers to provide a range of “naked” packaging free products, which reduces single use plastic waste.

Ethical Trading

Splash About outreach teams work to support all our factories to ensure a high standard of working conditions for employees who work to our code of practice, this includes air conditioning or industrial fans, regular breaks and a high standard of accommodation. Workers are paid above minimum wage in their country and we have a zero tolerance slave andchild slavery policy. We also insist on the minimum age of employment being no less than 16 years old. Workers are also encouraged and funded to improve their skills to increase their earning potential. 


Splash About works to promote the early learning of swimming across all our market places. Drowning is the 3rd most common cause of death in children under 5 in the world. Splash About is passionate about driving this figure down and actively promotes best practice in and around water for babies from birth through to adulthood.

We believe in actively promoting exercise from the earliest age to help develop a lifelong interest in keeping fit and healthy living. Learning to play in the water is also of huge bonding benefit to parent and child, fostering closer relationships both through education and having fun.

There is a higher proportion of children drowning within the lower socio- economic and disadvantaged groups, these are also the groups less likely to have disposable income to spend on swimming lessons. Splash About provides products and equipment to schools who offer these groups free or discounted lessons to support this life skill. We also provide products to a range of charities and NFP organisations to support their learn to swim programs.

Economic responsibility

Splash About prides itself on its product quality, using more expensive sustainable materials to lower our carbon footprint ahead of our profit aspirations. Our natural rubber pool toys are great example of one of many of these choices.

We genuinely believe in our people, they are by far our greatest asset! We offer great salaries and bonus packages, that reward the team driving the company’s success. We fund further education and career and learning development opportunities and aspire to ensure our team maximise their earning potential. 

We invest in research and development and work with scientists sand technology institutions across the world to strive for innovation and a greener future.